ABOUT

Daniel Huereca CPA, MBA

Trusted Business Advisor.

With more than 20 years of experience in finance, accounting, business control, and tax strategy, I help small and mid-sized business owners gain clarity, confidence, and control over their financial future. As a Certified Public Accountant and fractional CFO, I specialize in bookkeeping, cash-flow management, tax planning, and tax return preparation—services designed to protect cash flow, reduce tax exposure, and strengthen long-term business performance.

My background includes leadership roles at global companies across the technology development services, construction, telecommunications, and transportation industries. In those roles, I led financial planning, budgeting, forecasting, ASC 606 compliance, and multimillion-dollar revenue operations. Today, I bring that same level of discipline and strategic insight to entrepreneurs who need more than basic bookkeeping—they need a financial partner who understands how to grow and protect a business.

INDUSTRIES DANIEL WORKS WITH

Marketing
Construction
Real Estate
Retail
Education
Non-profit

MISSION

To empower small and medium-sized businesses with integrated accounting, tax, Fractional CFO, and financial planning solutions that foster financial stability, informed decision-making, and sustainable growth. Daniel is committed to providing the level of expertise typically reserved for large organizations at a price that small businesses can afford.

VISION

To become Texas' most trusted financial consulting partner for small and medium-sized businesses by delivering strategic guidance, innovative financial solutions, and exceptional client service that help business owners confidently achieve their long-term goals.

CORE VALUES

Daniel Huereca’s core values guide every client relationship and every financial strategy he develops. He is committed to helping business owners build stronger, more successful companies through trusted expertise, personalized service, and unwavering integrity.

INTEGRITY

I believe trust is earned through honesty, transparency, and ethical practices. Every recommendation I make is in my clients' best interests, ensuring confidence in every financial decision.

EXCELLENCE

I am committed to delivering accurate, timely, and high-quality accounting, tax, and financial consulting services. By combining technical expertise with strategic thinking, I help businesses achieve lasting financial success.

PARTNERSHIP

Your success is my success. I take the time to understand your business, working alongside you as a trusted advisor to provide proactive guidance and customized solutions that support your long-term goals.

Ready to Strengthen Your Business's Financial Future?

Gain the financial clarity, strategic insight, and personalized support your business deserves. Partner with experienced professionals dedicated to helping your business succeed.